Yet another fitness gimmick

I found out about this new fitness product in one of my news feeds. What a total waste of money! There are so many fitness products on the market and it is really difficult for the consumer to know what’s good and what’s hype and gimmick. But this one is really over the top – a true fitness gimmick.

To break it down:

  • Do you really believe that the guys in the video built their bodies with something that looks like a vibrating sex toy?
  • Muscles adapt. This device will only offer a very limited (if any) transfer to sport and muscle growth. You can’t make it heavier!
  • In strength training you need variation for muscles to grow. This is only one device, and its application is limited.

For a good laugh, check out the video.